When you hear the word Google Analytics, what comes to mind?  Most people associate anything from Google to be a part of Google Adsense.  This is entirely false.  Google has debuted many stand alone programs that have nothing to do with their popular PPC venture.  Google Adwords was what really put them on the map, and now every time someone hears a Google this/Google that, they immediately think of Adwords.  Let us flip your script on that and allow us to introduce you to a new way of thinking about what Google is offering your average Web site owner.

Google Analytics is a site tracking software.  It allows you to check out your Web sites visitors and how people are interacting with your site.  Before you give up, say this too complicated, and go for a more simplistic counter, realize that Google Analytics IS a simplistic counter.  It has all the features of a regular counter, laid out easily for you on their page.   In addition, should you decide to explore what else the tracking mechanism has to offer, you’ll be pleasantly surprised by it’s depth.

If you have a page selling products, separate the pages into individual product areas. Having a separate page for each product you sell will allow your Google Analytics counter to effectively gauge which pages of your site are getting the most visitors, and thusly, which products your visitors are most interested in.  When you go over your sales reports, you’ll be able to see how the amount of visitors you get stacks up with the amount of purchases made.  Once you get a fair idea of how your conversion ratios relate to the amount of hits you get, you can put some effort into improving your conversion ratio.  Sometimes it’s a matter of the wording you use to describe the product, other times it may be the product itself.

Using keywords that describe the product will bring in many visitors from the search engines.  However, having the right combination of key word density and sensical wording to bring in visitors while effectively describing the product requires a bit of practice.  Amazingly enough, Google Analytics can tell you what keywords people used to find your page.  Once you know this information, you can concentrate on including more of those keywords in the pages selling your products.  This will, of course, convert into a boat load of sales. Google analytics even tells you about your “bounce rate”, which is how many visitors leave your entrance page without further exploring the site. The range of tools you have to check how your visitors are accessing your site is immense.

The “thing” about using Google Analytics doesn’t lie in the functionality or ease of use, it’s having a Web site successful enough to use all the features.  You don’t have to use all of the includes offered in Google Analytics, just know that this tracking software is robust enough to be with your site every step of the way. Your online business can grow, expand, include new products or Web site features, and you’ll never have to upgrade your Web site tracking service.  It’s that good!  And it’s professional enough to be used on sites as big as Amazon and Ebay! Most of the giant corporations are already using this software, so don’t be left behind!  Sign up for free Google Analytics statistics tracking today!